Mountain may collect information directly from users, automatically through the use of the site, and from third parties. The company may combine all information collected about users from these various sources.
Information collected directly from users. Depending on how users use the site, users may provide Sun Mountain with certain information that can identify the user (such as name, company name, type of customer, email address, phone number, fax number, mobile phone number, etc.- collectively, “personal information”). Sun Mountain will also collect other information that users choose to provide through the site (for example, content of messages sent to Sun Mountain through the site).
Content users provide. Users may post comments or reviews, or ask questions on the site (“content”). If users post content to the site, the content may be available to all visitors to the site, and Sun Mountain cannot prevent such content or information from being used in a way that may violate this policy, Sun Mountain’s terms and conditions, the law, or the user’s personal privacy.
Information collected about users from third parties. Sun Mountain may collect information about users from third parties. For example, the company may collect demographic information from public sources, and from third-party data and analytics companies.
Information collected automatically through the use of the site. Sun Mountain may automatically collect information about users of the site and quote requests from users, including, but not limited to, the user’s Internet Protocol (”IP”) address; the type of web browser the user is using; the website that brought the user to the site; the site the user goes to after leaving the site; the pages the user views on; and information about any quotation requests the user makes, such as the requested goods and the place of delivery of the goods.
HOW THE INFORMATION IS USED
Sun Mountain may use the user’s information, including personal information and / or content, for the following purposes:
Provide offers and support to users. To provide services to facilitate offers; to respond to user’s questions or requests; to provide users with news or other information Sun Mountain believes may interest users; to communicate with the user about offer requests, use of the site, or for other informational purposes; to improve the company’s services; and for other customer support related purposes.
Marketing and advertising. To provide users with special offers, product information and other marketing or promotional communications from Sun Mountain or from other third parties. We may offer marketing or advertising to users in a variety of ways, including through the site, via email, or on other third-party websites (for example, using Google Customer Match or Facebook Ads). See the online advertising and user choices sections below for more information.
Research and analysis. To analyze how customers use the site, services, and products; to analyze how customers interact with marketing or other communications sent to them; and for other research, analytical, and statistical purposes.
Protect rights and interests. To investigate, protect, or defend the rights, safety, or property of Sun Mountain, its customers, or the public; to investigate or enforce perceived violations of Sun Mountain’s terms and conditions or this policy; as evidence in litigation in which the company is involved; and for fraud protection and credit risk reduction purposes.
Legal compliance. To comply with laws, regulations, legal process (such as a warrant or subpoena), or guidance; and to respond to government requests (such as informal requests from a regulator).
HOW INFORMATION IS SHARED
Sun Mountain may share user information, including personal information and / or content, with the following types of third parties:
Provider. Sun Mountain may share user information with third party service providers, suppliers, agents, contractors or others who perform functions on behalf of the company. For example, Sun Mountain may use service providers to process quotation requests, deliver goods, send emails, or send emails. Sun Mountain will obtain consent for such sharing with service providers where required by law.
Affiliated companies. Sun Mountain may share user information with any current or future parent company, affiliate or subsidiary. Such affiliates may use user information for various purposes, which may include marketing purposes.
Other unaffiliated third parties. As mentioned above, we may send users marketing offers on behalf of third parties. Sun Mountain may also share user information directly with third parties, including so that those third parties can send users marketing offers directly. The information that Sun Mountain shares with third parties may include, without limitation, the user’s email address, address, delivery location, and quotation request.
Sun Mountain may also share the user’s information, including personal information and / or content, in the following contexts:
Protect rights and interests. Sun Mountain may share user information to investigate, protect, or defend the rights, safety, or property of Sun Mountain, customers, or the public; to investigate or enforce perceived violations of Sun Mountain’s terms and conditions or this policy; as evidence in litigation in which the company is involved; and for fraud protection and credit risk reduction purposes.
Sale or acquisition of assets. Sun Mountain may share user’s information if the company becomes involved in a transaction involving the sale of its assets, such as a merger or acquisition, if the company is transferred to another company, in the event of bankruptcy or as part of any other business transfer. If the surviving entity in such a transaction is not Sun Mountain, the surviving entity may use the user’s information in accordance with its privacy policy, which may be different from this policy.
Legal compliance. Sun Mountain may share user’s information to comply with laws, regulations, legal process (such as a warrant or subpoena), or guidance; and to respond to government requests (such as informal requests from a regulator).
Aggregated or anonymous information. Sun Mountain may share anonymous or aggregated information about users to third parties. For example, the company may share anonymous or aggregate information to inform a third party’s decision to place advertisements on the site or on other sites. These companies may use such information about a user’s visit to the site and other sites to serve ads on the site and other sites.
COOKIES AND OTHER TRACKING MECHANISMS
Nye may automatically collect information about users through the use of common information collection tools, as well as new tracking technologies that evolve as technology evolves. The tools that Sun Mountain or its service providers may use to track users include the following:
Cookies. A cookie is a small string of text that a website can send to a user’s browser to help the website remember and personalize the user’s visit. For example, Sun Mountain may use cookies to help the company tailor the site to users, remember the user’s quote requests, keep users logged into accounts, as appropriate, and compile statistics about site usage. With most browsers or other software, users can delete cookies from their computer’s hard drives, block or disable cookies, or receive a warning before a cookie is stored. Please refer to your browser’s instructions to learn more about these features. If users reject cookies, the functionality of the site may be limited and users may not be able to take advantage of many of the site’s features (for example, users may not be able to be logged into accounts, as appropriate).
Web beacons / clear GIFs. Clear graphics interchange format images (“GIFs”) are tiny graphics with a unique identifier, similar in function to cookies, that are embedded invisibly on web pages or in emails. or its service providers may use clear GIFs (also known as web beacons, web bugs, or pixel tags) in connection with the site to track the activities of visitors to the site, help the company manage content, and compile statistics about site usage. Sun Mountain or its service providers may also use clear GIFs in emails sent to users, to help the company track email response rates, identify when emails are viewed, and track whether emails are forwarded.
LSOs. Sun Mountain may also use local storage objects (“LSOs”) to store the user’s website preferences and to personalize the user’s visit. LSOs are different from browser cookies because of the amount and type of data stored. Typically, users cannot control, delete, or disable acceptance of LSOs through web browsers. For more information about Flash LSOs, or to learn how to manage settings for Flash LSOs, please click here.
Improvement of the site. Sun Mountain may use applications, servers, and other technologies provided by third-party companies, such as Google Analytics, to help the company improve the site, performance, and user experiences. These entities may use cookies and information gathering tools, such as web beacons or LSOs, to perform services.